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Dubai Duty Free Dubai Duty Free

Dubai Airports Partner with JCDecaux

Dubai Duty Free, Dubai Airports and JCDecaux announced a partnership introducing a new Drive-to-Store, data driven advertising offer at Dubai International Airport starting from January 01, 2018.

This collaboration aims at building a new eco-system based on advertising, airport and travel retail data in order to deliver an optimised advertising scheduling system and boost campaign efficiency. Data is currently changing the selling process and becomes a key element in defining the value of the media proposition.

The advertising offer will enhance the impact and the efficiency of the existing media proposition at Dubai International Airport. Through a new data eco-system, the right advertising message will be displayed at the right time, in the right location to the right audience.